伊吹山、資生堂 薬草園。そこに化粧品の基準では未利用となる原料がある。栽培計画が緻密であっても生じてしまうロス（廃棄予定となる原料）がある現実。私たちが着目したのは、その原料を生まれ変わらせ価値化し、自然や社会に還元できないかということ。美は、ロスと呼ばれる存在も含む万物にあるはずだと。ひとつの志のもと、さまざまな企業やNPOが集まり、このプロジェクトが生まれた。

薬草園の未利用素材を用い、薬草湯「蘇湯SOYU」を開発。「蘇れ、万物にウェルネスを」をキーメッセージに、伊吹山の環境保護活動や文化継承に役立てている。

"At Ibuki Mountain, in the Shiseido Herb Garden, there are resources that remain unused by cosmetic standards. Even with precise cultivation plans, there is inevitably some loss—materials that would otherwise go to waste. Our focus was on transforming these resources, repurposing them to add value and give back to nature and society. We believe beauty can be found in all things, even in what might be labeled as “loss.” With this shared vision, various companies and NGOs came together to bring this project to life.

Using these underutilized herbal materials, we developed the herbal bath SOYU, inspired by the message “Revitalize, wellness for all.” This initiative supports environmental conservation efforts and cultural preservation at Ibuki Mountain."