ABOUT US

WE ARE
SHISEIDO
CREATIVE

WE CREATE
BEAUTIFUL IMPACT

At Shiseido Creative,
we aim to offer new beauty experiences
through beautiful impact,
while maximizing business value.

Is it craftsmanship that leaves you breathless?

Is there a thoughtfully conceived idea at its core?

Does it bring joy to people?

Does it contribute to the future of humanity?

Does it have a universal appeal that transcends borders?

Does it energize and drive business forward?

Is it infused with passion?

This is the powerful impact we call beauty.

Beautiful Impact

Brand Solutions

Brand Design
Product, Service, and Concept Development
Corporate Communication Strategy

Commitment to Environmental and Social Issues

Universal Design Development
Sustainability Actions
Promoting Diversity & Inclusion

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OUR APPROACH

SHISEIDO
UNIVERSAL
BEAUTY DESIGN

Design that is 'beautiful' for everyone.

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INSPIRED BY OUR PAST

SHISEIDO TOKYO,
GINZA 7-5-5

Our story began in 1916, when the Shiseido Design Unit was formed. For over 100 years, we have created groundbreaking beauty experiences through product, design and advertising. Inspired by the spirit and creativity of our founders and predecessors, we continue to push the boundaries of beauty and creativity.

OUR SYMBOL

Inspired by a sail, the logo mark represents the beginning of our new journey. The corporate color is inspired by the creative winds that carry us forward.