AQUA LABEL
AQUA WELLNESS SERIES

Designing AQUA LABEL’s wellness series.

PRODUCT/PACKAGE DESIGN
COMMUNICATION DESIGN
SPACE/VMD/WINDOW DESIGN
BRANDING

In August 2011, AQUA LABEL introduced a new skincare series for consumers with skin health concerns. The lineup includes a lotion, emulsion, and balm that can be used on both face and body. All products are formulated with amino acids derived from fermentation.
Shiseido Creative designed everything from packaging to communications.
As the desire for “healthy beauty” evolves under the COVID-19 pandemic, we strive to deliver new experiences that enrich the lives of consumers everywhere.

PRODUCT DESIGN

The products are inspired by “Japanese wisdom” — incorporating the blessings of nature to boost health benefits, fermented extracts inspired by the Japanese diet, and moisturizing ingredients linked to Japan’s four season.
The bottle design is inspired by water, with an asymmetrical form that gives a pleasant shimmer. By adopting colors that exist in nature, we created an appearance that brings the product concept to life.
To ensure a sustainable product that respects the beauty of nature, refills and bottles are partially made from plant-derived plastics, created by fermenting sugarcane pomace to reduce CO2 emissions.

COMMUNICATION DESIGN

At Shiseido Creative, our packaging, communication, and space teams work closely to ensure consistency in every asset.
For AQUA WELLNESS, we delivered a 360 campaign under one concept, with visuals linked to the water drop and fermentation process, and copy that communicates skin power.

DIGITAL CONTENTS DESIGN

To share every aspect of the brand with consumers, including product development, ingredient selection, package design, and product features. We created various digital assets. These assets were then shared on our renewed homepage and social media accounts, ensuring a consistent, transparent worldview that clearly communicates the brand.