BENEFIQUE 50th
SHISEIDO 150th
Anniversary Fragrance
An expression of gratitude.
Botanical fragrances inspired by meditation.
PRODUCT/PACKAGE DESIGN
To mark the 50th anniversary of BENEFIQUE, we created a limited-edition fragrance range that expresses our gratitude to consumers.
Focusing on the physical and mental fatigue that accumulates unknowingly, the fragrances were developed based on the brand's core concept of “holistic inspiration to enhance the body and skin′s innate functions.” With these fragrances, we imagine a future where skin problems do not occur.
The round design of the bottles is intended to inspire energy in everyone who holds it.
The product lineup includes a parfum, an eau de parfum, and a room fragrance, al of which reflect the BENEFIQUE concept of “power botanicals”.
The form and color of each bottle are designed to evoke the rising energy of plants.
Master crafted as a token of gratitude.
The parfum glass bottles are "semi-manufactured" and polished, with master craftsmen involved in each step of the process. The outer box is made by pasting 25 parts together.
The "thread wrapping" technique used for the finishing touches is a Shiseido artisan skill that has been handed down to only a few people in the company's factories. By going through this manual process, we express gratitude to our customers and stores.
CREDITS
PRODUCT DESIGN
CREATIVE DIRECTOR Kanako Kawai（SHISEIDO CREATIVE）
ART DIRECTOR / DESIGNER Masako Watanabe（SHISEIDO CREATIVE）
PARTNER Koa Glass Co.,Ltd. / Sato Glass Ltd. / Okutani Glass Manufacturing Co.
©2022 SHISEIDO CREATIVE COMPANY, Limited All Rights Reserved.