Black & Red
Makeup tools
Artwork on display at
the National Museum of Fine Arts
in Poland.
COMMUNICATION DESIGN
PHOTOGRAPHY
GRAPHICS
The "Black & Red" and "Makeup Tools" poster series have won numerous awards for their visual perfection and originality at various international advertising/design awards, including the New York ADC Awards, ONESHOW, and D&AD.
In 2019, they were acquired by The National Museum in Poznan, Poland, as part of its official collection.
"Black & Red" was used for brand SHISEIDO's makeup line launched in 2019. The product concept was "Modern Japan" and the product design incorporated the traditional Japanese colors of black and red. These two colors were used to express the essence of the brand and its unique Japaneseness in a bold yet minimalist way.
The striking visuals helped to bring out the brand's originality, and as a result, the brand was recognized for its ability to differentiate itself from competing brands in Europe and the United States.
”Makeup Tools" features SHISEIDO's iconic eyelash curlers.
During the creation of the visuals, we found the tool to be ergonomic and functional in every aspect of it design. This was the creative point we focused on.
We captured the beauty of the product's form in close-up photographs, aiming to appeal its perfect form and function, and create a link to the beautiful eyelashes it curls.
CREDITS
CREATIVE DIRECTOR MASAKI HANAHARA (SOAR NY)
ART DIRECTOR MASAKI HANAHARA (SOAR NY)
PHOTOGRAPHER SHOTARO ITO (SHISEIDO CREATIVE)
PRODUCER SAKI HASHIMOTO (SHISEIDO CREATIVE)
©2022 SHISEIDO CREATIVE COMPANY, Limited All Rights Reserved.