BRAND SHISEIDO
23AW HOLIDAY COLLECTION
Play for Joy. Play for Beauty.
SPACE/VMD/WINDOW DESIGN
We collaborated with pixel artist hermippe for SHISEIDO’s 23AW Holiday Collection. Together, we reimagined pixel art for the modern age, bringing to life a pop-up space and store design based on the campaign’s theme: “Play for Joy. Play for Beauty.”
We adorned the entire pop-up in pixels and offered experiences specifically designed for the collection, such as a pixel game, greeting card, and photo booth. Visitors could enjoy this experiential content and fully immerse themselves in the holiday spirit.
Above: A greeting card and custom display evoking the nostalgia of retro game consoles.
Below: A 3D photobooth and consulting space.
A custom gaming experience
We designed a 2-minute game for the collection that allowed players to take action, score points, and advance toward the goal. The customers’ scores were used to drive engagement at the outpost through samples, counseling experiences, and so forth.
VMD
The VMD design in a regular store, featuring elements of the video’s pixel art in 3D.
CREDITS
CREATIVE DIRECTOR NOBUMI MIZUTANI （SHISEIDO CREATIVE）
ART DIRECTOR ERIKO KOBAYASHI （SHISEIDO CREATIVE）
PARTNERS
GAME MOVIE BB media inc.
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