This series of ads appeared in odd-numbered months in the literary magazine Bungeishunju.  Double spread, four pages. The title was "Shiseido Beauty Tale."  Each issue picked up a new product or activity of each brand, and people interviewed episodes related to them within the company to create the visuals and copy.  "Let the product speak for itself" is a message that has been passed down to us since Shiseido's founding.  It visualizes the endless stories in a single product, including its more than 150 years of history, the thoughts of its developers, the voices of its customers, and the road leading to the future.