Clé de Peau Beauté
2024 HOLIDAY
COLLECTION
LIVE YOUR IMAGINATION
PRODUCT DESIGN
COMMUNICATION DESIGN
SPACE DESIGN
For the 2024 holiday season, Clé de Peau Beauté has traversed into a new thematic direction and unveiled a spectacular, limited-edition “City of Dreamlight Collection”. Set to the backdrop of Paris, a city that never ceases to captivate people across the globe, the story hopes to unlock the radiant imagination of customers. Inspired by the tale of a heroine rediscovering life’s joys, the glistening 2024 design is guided by the mythical Pegasus. The luminous and magical illustrations have been created in collaboration with French artist Mr. Jean Dalin. The artist has intertwined the beauty of Paris and its iconic landmarks with a touch of fantasy that weaves its way through the holiday collection.
PRODUCT DESIGN
Guided by Pegasus, the heroine embarks on a journey through Paris and its landmarks, depicted across our products in a fantastical style. The cases and containers are unified in theme with distinctions between each in their unique colors. The cases reflect the city at the cusp of enchantment, while the container shows a fully transformed Paris. They represent Clé de Peau Beauté’s promise of unlocking the power of your radiance, with every item inviting customers to relive the moment when the ordinary evolves into a radiant future.
COMMUNICATION DESIGN
Through captivating films and evocative key visuals, special moments have been created that reignite those long-forgotten feelings of wonder and enchantment. At the heart of this journey is Pegasus, gliding through the charming streets of Paris, inspiring visions of brilliance and possibility. Fantastical illustration artwork and uplifting music bring this narrative to life, offering an immersive experience that celebrates the beauty of unrestrained imagination.
The festive spirit is further enhanced through thoughtful touchpoints: Paris-inspired shoppers, whimsical snow globes, and advent calendar-style sets, each designed to capture the magic of the holidays and transform them into unforgettable memories.
VMD DESIGN
Pop Up Event Design embodies the world of the collection throughout the space. Customers can enjoy various experiences as they journey through this Holiday Story. The story begins with the Eiffel Tower, which emits a champagne flash of light as customers approach. The carousel with horses that glide up and down, while lights on the tent flash merrily. A table, inspired by the fountains of the Tuileries Garden features adorable macarons and lip products. There are delightful surprises at various points of the customer journey in the OUTPOST, offering a special holiday space where you can encounter and try the collection’s limited-edition products.
CREDITS
PRODUCT
CREATIVE DIRECTOR TAISUKE KIKUCHI（SHISEIDO CREATIVE）
ART DIRECTOR / DESIGNER MIDORI MATSUISHI（SHISEIDO CREATIVE）
SPACE
CREATIVE DIRECTOR NOBUMI MIZUTANI（SHISEIDO CREATIVE）
ART DIRECTOR KEI AJIMA / YUKIHIRO KANEUCHI（SHISEIDO CREATIVE）
PROJECT MANAGER MARIKO SUGIHARA（SHISEIDO CREATIVE）
COMMUNICATION
EXECUTIVE CREATIVE DIRECTOR KAREN ELLIS
CREATIVE DIRECTOR RIE TAKEUCHI（SHISEIDO CREATIVE）
ART DIRECTOR YUMIKO YAMAMOTO / UNO KUNIMOTO（SHISEIDO CREATIVE）
COPY DIRECTOR / WRITER OTTILIE STANDRING / NORIKO MATSUBARA
ACCOUNT EXECUTIVE LI ZIQI / RISA YAMAGUCHI（SHISEIDO CREATIVE）
AGENCY IN FINÈ / STUDIO MIERSWA-KLUSKA
COLLABORATION ILLUSTRATOR JEAN DALIN