Clé de Peau Beauté
LUNAR NEW YEAR 2023

An approach unique to the CPB brand

that blends Eastern and Western cultures

for a fresh take on the New Year.

PRODUCT/PACKAGE DESIGN
COMMUNICATION DESIGN
SPACE/VMD/WINDOW DESIGN
MOVIE

Introducing a limited edition skincare item that embodies the vibrant spirit of 2023. Combining the brand's signature gold with a vivid red evocative of the New Year, this item is adorned with the blooming peony flower that symbolizes good fortune and happiness.

Drawing inspiration from the mysterious and exotic world of the Orient that once captivated European imaginations, the theme of "Chinoiserie" is brought to life by Spanish textile artist Tashi Tsering's modern depiction of the peony. With a contemporary touch befitting of the Clé de Peau Beauté, this item beautifully expresses the joy of the New Year.

PRODUCT DESIGN

The delicate peony artwork by Valencia-based artist Tashi Tsering is boldly arranged on the bottle to create a dynamic, lively design that is fitting for the New Year celebrations around the world. Through meticulous collaboration with the artist and local staff from various regions, the product design was crafted to evoke the vitality and liveliness of healthy skin.

COMMUNICATION DESIGN

To add a touch of glamour to the start of the New Year, the peony motif artwork by Tashi Tsering is in full bloom across all our communication assets. This embodies our heartfelt wish for everyone to thrive with vitality and joy throughout the year ahead.

SPACE DESIGN

We have designed the space to create a dynamic and vibrant impression that is suitable for the Lunar New Year celebration. The walls feature beautifully intricate peony illustrations in a relief pattern, adding a touch of elegance and glamour to the space.
In this outpost, we have not only included a tester corner but also a dresser and a writing table for leaving messages. The back wall of the center serves as a photo spot, offering a unique experience that can only be obtained in this space.
Overall, our design aims to capture the essence of Lunar New Year festivities and provide a memorable experience for visitors.

CREDITS

PACKAGE DESIGN

CREATIVE DIRECTOR　Taisuke Kikuchi (SHISEIDO CREATIVE)

ART DIRECTOR　Emiko Shiota (SHISEIDO CREATIVE)

COMMUNICATION DESIGN

CREATIVE DIRECTOR　Rie Takeuchi (SHISEIDO CREATIVE)

ART DIRECTOR　Chiho Nishiwaka (SHISEIDO CREATIVE)

COPY DIRECTOR / WRITER　OTTILIE STANDRING

PROJECT MANAGEMENT　Saki Hashimoto (SHISEIDO CREATIVE)

SPACE DESIGN

CREATIVE DIRECTOR　Nobumi Mizutani (SHISEIDO CREATIVE)

ART DIRECTOR　Yukihiro Kaneuchi (SHISEIDO CREATIVE)