Clé de Peau Beauté
RADIANCE COUNTERS
Experience “Infinite Radiance”
in a luxurious space
SPACE/VMD/WINDOW DESIGN
In 2022, Clé de Peau Beauté unveiled their “Radiance Counters” across the world. Inspired by the theme of “Infinite Radiance,” we designed these beauty counters to become “uplifting spaces where individuals can discover their own radiance.” This concept was brought to life through the “Radiance Panel,” lighting, and other components that strengthened the brand’s communication. Equal parts luxurious and inviting, Radiance Counters naturally attract customers to explore and be inspired.
Immersive and uplifting experiences await at every new Clé de Peau Beauté Radiance Counter. Inspired by the concept of “Infinite Radiance,” Radiance Counters are designed to captivate and excite. Here, you will find science-backed skincare, makeup that enhances individual beauty, and thoughtful help from Personal Beauty Specialists.
Clé de Peau Beauté’s Radiance Counter is a continuous encounter of delightful discovery for both new and loyal customers alike. Throughout the experience, visitors will find that every element of the space is key to uncovering and unlocking radiance.
Radiant Encounter
Discover Radiance Counters in Clé de Peau Beauté Signature Spaces, department stores, and airports.
Inclusive and Exclusive
The new Clé de Peau Beauté Radiance counter features two distinct zones where visitors can enjoy visual, tactile, and radiant experiences.
Inclusive Zone
Spanning most of the space, the Inclusive Zone inspires individuals to discover their own radiance. This area features Product Panels that display skincare, makeup, and skin science information, allowing customers to have an interactive experience as they encounter new radiance. The Experience Table at the front of each Radiance Counter becomes the first touchpoint, leading the customers from a casual, self-directed experience into a progressively more immersive one.
Exclusive Zone
The Exclusive Zone houses the Timeless Cabin and its adjacent dressing room, where customers can receive a specialist Clé de Peau Beauté beauty treatment. In the serenity of the Exclusive Zone, customers will have an unforgettable experience.
Experience Table
The Experience Table is the first touchpoint at every Clé de Peau Beauté Radiance Counter. With its warm glow and carefully curated range of science-led skin and beauty products, it’s designed to attract all passers-by. Displayed for enhanced browsing, customers are encouraged to try everything they see, unlocking Clé de Peau Beauté’s renowned radiance for themselves. Soft light emanates from the Experience Table, inviting further exploration.
The Radiance Wall
The essence of Clé de Peau Beaute and its radiance. The Radiance Wall and its centerpiece, the Radiance Panel, embody the inner light that all Clé de Peau Beauté’ products are designed to unlock.
News Gallery
Delve into Clé de Peau Beauté’s extensive background in skin science research and see the latest promotions in a large, 3D format. Each display focuses on a single promotion to achieve clear communication. Furthermore, the surface of the display features a “communication plate” with QR codes and more information about the products.
Product Panels
Peruse the Product Panels as if browsing a catalog, before trying your desired products. Each visual comes with product details and QR codes, allowing customers to easily try the products for themselves. In addition, each display includes an acrylic frame that can be separated from the visual to reduce waste.
Consultation Space
In this relaxing space, customers can test skincare and makeup to unlock radiance for themselves. Whether it’s with the Clé de Peau Beauté Smart Radiance Mirror or one of the expert Personal Beauty Specialists, the Consultation Space is where customers come to create a radiant skincare regimen or makeup routine that is all their own.
Discovery Wheels
Rotating plates display Clé de Peau’s core products, inviting customers to explore and pick up the product.
Showcasing the Icon of Regeneration, La Crème
The new La Crème Display showcases Clé de Peau Beauté’s flagship product and its scientifically advanced formula, which features more than 60 ingredients.
Gifts of Luxury and Sustainability
The new adjustable gifting display system can be switched out during special promotional periods, offering ever-changing gift ideas and reducing merchandising waste.
Semi-Private Salon
Behind the Radiance Wall lies the Semi-Private Salon. This is a space where customers can relax while they glean more information on their favorite products from one of the Personal Beauty Specialists—or learn more about Clé de Peau Beauté’s extensive skin science research from the frame storyboards.
CPB Timeless Cabin
Stepping into the Exclusive Zone, customers will encounter something very exclusive indeed. First, a dressing room designed to reflect the smooth lymphatic flow of the face and body, in preparation for the total relaxation experience ahead. Then, for a personalized beauty treatment, customers will enter the Timeless Cabin—so named for its retreat-like design, where time seems to stop. And while time may slip away here, the memory of the experience is sure to last.
CREDITS
CREATIVE DIRECTOR NOBUMI MIZUTANI（SHISEIDO CREATIVE）
ART DIRECTOR RENA UEMURA（SHISEIDO CREATIVE）/ YUKIHIRO KANEUCHI（SHISEIDO CREATIVE）
DESIGNER KEI AJIMA（SHISEIDO CREATIVE）
©2022 SHISEIDO CREATIVE COMPANY, Limited All Rights Reserved.