A tone-up type is now available from Elixir, the UV emulsion for all, which is loved by many of our customers. Combining skincare and makeup effects, it is a useful item with high functionality in a single bottle. In order to maximize the appeal of this product, we designed our communication centered on films and key visuals, with the message “Boosts Youthful Skin from Inside.” This is a message towards positive change in the more mature generation, which many suffer from dullness and aging.