ELIXIR Lotion&Emulsion
Lunar New Year Limited Edition

Incorporating a sense of blessings for the New Year 
Limited edition Chinese New Year bottle with zodiac sign motif 

PRODUCT/PACKAGE DESIGN
BRANDING

The third Chinese New Year limited edition, a set of lotion and emulsion in large-size bottle design, for Elixir users in China. Starting in 2021, the "Chinese New Year" has been celebrated as a special time of year, with a design expression of the Chinese New Year celebration in a way that is uniquely Elixir. The zodiac sign for 2023 is the rabbit. Auspicious patterns and a rabbit running around graphically represent a dynamic design. Rabbits bless the New Year with red, white, and gold. It creates a traditional yet modern impression. 

CREDITS

PRODUCT DESIGN

CREATIVE DIRECTOR     Kanako Kawai (SHISEIDO CREATIVE) 

ART DIRECTOR / DESIGNER  Sayoko Kangawa (SHISEIDO CREATIVE) 

ILLUSTRATOR        Yui Yamaoka 

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