EUDERMINE
150th Anniversary Edition
Shiseido's original "red water" is revived in modern packaging.
PRODUCT / PACKAGE DESIGN
This limited-edition Eudermine was released to commemorate Shiseido's 150th anniversary.
The bottle is an updated version of the original Eudermine launched 150 years ago in 1897, with prismatic colors symbolizing a bright future and an arabesque pattern representing the brand’s tagline of #ALIVEwithBeauty.
The design expresses a desire to shape the future with our 150-year heritage.
A modern arabesque pattern expresses the beauty of life in motion. A prism of light illuminates the beauty in all.
The packaging is adorned with a vibrant new arabesque pattern created by converting a 1927 wrapping paper into a 3D design. The bright colors express the energy of life and its sparkle, which is unique to everyone. It also symbolizes the brand's hope for an ever-changing future and its dedication to constant evolution.
CREDITS
PRODUCT DESIGN
CREATIVE DIRECTOR Mao Komai
ART DIRECTOR Akira Muraoka
あDESIGNER Sayoko Kangawa（SHISEIDO CREATIVE）
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