HIGH SCHOOL GIRL?

The power of Shiseido makeup.

COMMUNICATION DESIGN
MOVIE
SOCIAL

To express the power of makeup, we created this multi-award winning, critically-acclaimed film.
Filmed in reverse in a single shot, the film went viral soon after its release, winning awards at Cannes, CLIOS, and ONESHOW — the world's three major advertising awards.
The film was made possible by Shiseido's highly skilled hair and makeup artists.

The transformation was astonishing even to the artists themselves.

THE MAKING OF

We created a film to show the making of the ad. Various Shiseido products helped to make such an iconic piece of work.

CREDITS

PLANNING AND PRODUCTION Shiseido + Watts of Tokyo

CREATIVE DIRECTOR MASATO KOSUKEGAWA (SHISEIDO CREATIVE)

COPYWRITER SATOSHI SHIMA

WEB DIRECTOR TOMOAKI YAMURA

PRODUCER YOSHITO IMAI / MASAHIRO KIJIMA

PRODUCTION MANAGER EIKEN TSUMOTO / KENJI NISHINA / KOUN ROH / TAKASHI SHIMO

DIRECTOR SHO YANAGISAWA

CINEMATOGRAPHER HITOSHI OHASHI

GAFFER MASAMI NOGUCHI

HAIR/MAKEUP AI NIEDA / MIKIYA FUJIOKA / NOBUKO YAMADA / YOSHIYUKI TAKAHASHI / JUN NAKAMURA / JOJI TANIGUCHI / TOMOMI SHIBUSAWA / YUKI NISHIMORI / SACHIKO HAYASHI (SHISEIDO BC LAB)

STYLIST TAKESHI KAWASAKI

LOCATION CRD KUNIHIRO

CASTING HR (HIGH SCHOOL STUDENTS ONLY)

CHOREOGRAPHER Psyche

MOTION CONTROL MOLIcule moco

SE YOSHIO NAKAMURA

MUSIC KAZUYOSHI TONAMI (GRAND FUNK) / SPANOVA feat. MAKURA IZUMI & Itto

EDIT SHIHO BAITORI (OFFLINE) / IEMOTOKENICHI SASAKI (DEFENSE)

CAST

TEACHER ROLE YUSUKE SHIRANI

STUDENT ROLE TSUBASA / ASAHI / TSUYOSHI / KENTA / KURO / GAISEN / YUKI / RYOTA / YURA / KAZU / TAISEI / MAKOTO

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