Living Strata
Window art expressing the lifeforce of Earth.
SPACE / VMD / WINDOW DESIGN
2022 marks the 150th anniversary of Shiseido and the 120th anniversary of Shiseido Parlor. To celebrate these milestones, we revisited the meaning of the name “Shiseido” and created a unique window display in its honor.
The display is inspired by a passage from I ching, which reads “praise the virtues of the Earth, which nurtures new life and brings forth significant values."
Huge geological formations rotate slowly over the course of a day, displaying the natural shapes and textures formed over millions of years. As the light changes throughout the day, the formations seem to come to life.
The rock surfaces were obtained using a preservation technique called "tangential exfoliation."
Six small windows were decorated with works by Mineko Kato, chief-pastry chef of the "FARO."
These works, titled "Memory of Carved Fragrance," imagine and express the scents and landscapes etched in each layer of the earth.
6 か所の小窓には東京銀座資生堂ビル10F のレストラン「FARO」のシェフパティシエである加藤峰子の作品「刻まれた香りの記憶」を展示しました。
地層には多様な生物、その生きてきた環境の痕跡まで残されています。その一層一層に刻まれた香りやその風景を想像し表現しました。
CREDITS
CREATIVE DIRECTOR YOJI NOBUTO (SHISEIDO CREATIVE)
ART DIRECTOR / DESIGNER YUKIHIRO KANEUCHI (SHISEIDO CREATIVE)
FARO
PASTRY CHEF MINEKO KATO (small windows)
HAKUTEN CREATIVE
DESIGNER MITSUGO NUNOKAWA / KEIMA FUJIWARA / KOJI NAKAEI / YOSUKE NAKAZATO / AIKI ITO / SATOSHI SUZUKI / RIHO MOROTO
PRODUCER SEISHIRO TATE
TECHNICAL DIRECTOR KOHEI KUMAZAKI
CONSTRUCTOR KOHEI KUMAZAKI / KAISEI SHINGU / Chiawen Lin
PHOTO KENTA HASEGAWA
MOVIE PONSUKE KOJIMA
SPECIAL THANKS TETSUKAZU MORIYAMA (Archaeological Modeling Institute) / SAEKO ISHIHAMA (Kanagawa Prefectural Museum of Planet Earth and Life) / Kojima Ironworks Co. / Soten Corporation
©2022 SHISEIDO CREATIVE COMPANY, Limited All Rights Reserved.