inoui
color makeup

inoui’s new chapter:
a brand experience that embodies an unaltered, individual beauty.

PRODUCT/PACKAGE DESIGN
COMMUNICATION DESIGN
BRANDING
MOVIE

inoui believes in embracing natural traits and using makeup to appreciate “jibunbi (individual beauty).” The Spring 2024 Collection features natural colors and textures inspired by the reflection of light and our individuality. The campaign visuals and film are an authentic celebration of “jibunbi” and the arrival of a new season. We embodied natural beauty through the model who wears inoui makeup, light, colors, lines, and materials, which come together in perfect harmony with our red packaging. As a result, the brand’s signature minimalist style feels fresh and modern.

COMMUNICATION

Our communication focuses on the unique beauty inherent to every individual. The minimal visuals feature the logo and the model, who highlights her natural beauty with inoui makeup. The images feel raw and realistic, communicating authenticity to the viewer and encouraging self-love. In a light-flooded, intimate space, the model looks effortless yet regal, almost giving the viewer a sense of her internal world. We designed two main visuals as a pair, representing the intimate relationship between person and product. The visuals’ human-centric perspective exudes a warm, unaltered sense of beauty while representing the brand’s celebration of personality and natural beauty.

PRODUCT DESIGN

This season, with the debut of inoui’s color makeup, we deepened the relationship between the internal and external through a “red” universe. The packaging’s use of black and the palette’s thin dividers play an essential role: to draw attention to the colors. While the minimalist design and concise, structured form of the package are pleasing to the eye, the material’s curved edges and comforting feel also evoke a sense of calm. In addition, we are working to create sustainable products such as refills for our conscious customers who wish to re-love and reuse their favorite products.

CREDITS

PRODUCT DESIGN

CREATIVE DIRECTOR 　KAORI NAGATA (SHISEIDO CREATIVE)

ART DIRECTOR 　YUKA NAGASAKI (SHISEIDO CREATIVE)

PHOTOGRAPHER 　MASATO KANAZAWA (SHISEIDO CREATIVE)

COMMUNICATION DESIGN

CREATIVE DIRECTOR 　KAORI NAGATA (SHISEIDO CREATIVE)

COPY WRITER 　NORIKO MATSUBARA

PRODUCER 　YASUYUKI NAGASHIMA (SHISEIDO CREATIVE)KAZUMI YASUMURA (SHISEIDO CREATIVE)

CASTING 　REMI HIROOKA (SHISEIDO CREATIVE)

MAKEUP ARTIST 　SHIOMI MUKAI (SHISEIDO)

PARTNERS - COMMUNICATION DESIGN