LAVENDER RING
MAKEUP & PHOTOS WITH SMILES
COMMUNICATION DESIGN
PHOTOGRAPHY
SOCIAL
Since 2017, Shiseido has participated in LAVENDER RING, a multilateral project to support people with cancer. As part of the project, we lead MAKEUP & PHOTOS WITH SMILES, which uses the power of beauty and photography to empower the social and professional lives of people with cancer.
Inspired by their courage and strength, we created visuals featuring more than 300 people with cancer. Shiseido Creative Co photographer Masato Kanazawa led the shoot, capturing the beautiful smiles of all involved.
We are expanding the activities of LAVENDER RING through books and photo exhibitions.
Past exhibitions:
Panasonic Center Osaka, 2018.9.1-30
National Cancer Center, Rare Cancer Center, 2019.3
Minato Ward Office, Main Building, 1F Lobby, 2019.6.18-27
Takanawa Kumin Center Exhibition Gallery, 2019.6.29-7.7
Main Entrance Atrium, Aichi Cancer Center Central Hospital, 2019.12.17-22
LIVE EMPOWER CHILDREN2020 supported by Aflak, 2020.2.15
Shiseido Global Innovation Center S/PARK, 2022.2
Book: Live your own way. －Hearst Fujingaho
CREDITS
LAVENDER RING comprises volunteers from Shiseido, Dentsu and Cancer Net Japan.
PHOTOGRAPHER MASATO KANAZAWA (SHISEIDO CREATIVE)
ART DIRECTOR TAIKI KAWASE (Dentsu)
COPYWRITER MASAHITO NAKAGAWA (Dentsu)
PRODUCER YASUAKI MISONOU (Dentsu) / HIROYUKI TSUKIMURA (Dentsu)
HAIR&MAKEUP SHISEIDO / SHISEIDO JAPAN / SHISEIDO BEAUTY SALON
and many volunteers
©2022 SHISEIDO CREATIVE COMPANY, Limited All Rights Reserved.