Shiseido sponsors the Mainichi Fashion Grand Prix, which features annual collaboration advertisements between Shiseido Creative and the winners of the Newcomer Award and the Shiseido Encouragement Award.

 In 2024, Shiseido collaborated with designer Harunobu Murata of HARUNOBUMURATA to create an advertisement themed "Luxury Moment: The Beauty in Gesture." The project included a seven-column newspaper ad, web banners, and, as a new initiative, a series of posters.

 The gaze of a model emerging unexpectedly from behind a curtain, paired with provocative copy, poses a striking question. In a modern world where true richness is becoming increasingly elusive, this creative work aims to captivate viewers, rekindling moments of beauty and reflection.