Shiseido 150th Anniversary
Employee Gift
A gift for employees to mark
the 150th anniversary of Shiseido.
PRODUCT/PACKAGE DESIGN
COMMUNICATION DESIGN
To mark the 150th Anniversary of Shiseido, employees were presented with an exclusive notebook.
Shiseido Creative worked on the design and concept of the notebook, proposing a wide range of ideas based on employee insights.
The notebook is designed to inspire all employees, and help guide them into the future. It was created using recycled paper, including scraps from the production process of Shiseido's promotional materials, to demonstrate our commitment to a sustainable future.
表紙のデザインは、このノートで誘発させたい動詞を並べ、未来のBeautyのために今ないものを描こう、という想いを欧文コピーで表現しています。次の時代へのまっさらな１ページ目にふさわしい白を基調とし、力強いコピーを主役に、ダイナミックな変化を自分たちの手で起こしていこうという想いをこめデザインしました。
The cover design includes a simple and impactful call to action, designed to inspire and motivate employees to create the future of beauty.
The white base color signifies a fresh start toward the company’s new era.
Inside the notebook are a series of illustrations highlighting innovations from our 150-year history. This allows employees to experience the heritage and wisdom of Shiseido, while inspiring and motivating them toward a beautiful future.
CREDITS
CREATIVE DIRECTOR TAISUKE KIKUCHI (SHISEIDO CREATIVE)
ART DIRECTOR / DESIGNER YUKA NAGASAKI (SHISEIDO CREATIVE) / AYAMI TOKUHISA (SHISEIDO CREATIVE)
COPY WRITER MIKE BURNS / KUNIHIRO YAMAMOTO (SHISEIDO CREATIVE)
ILLUSTRATOR CHISATO SEINO
©2022 SHISEIDO CREATIVE COMPANY, Limited All Rights Reserved.