ESHISEIDO HANEDA BOUTIQUE
Take Flight with Japanese Beauty

Good Skin and Good Travel 

SPACE/VMD/WINDOW DESIGN

SHISEIDO HANEDA BOUTIQUE is an airport duty-free store. The boutique was designed to create a memorable experience for all travelers, beginning or ending their travel, by allowing them to fully prepare their "skin and mind" through the boutique experience.  In the Discovery Zone, where you can find duty-free products and original gift tools, digital testers, and digital counseling are available. The Personal Beauty Zone, located in the back of the store, provides a space where visitors can relax before their flight, remove their makeup, and tone their skin and mind.  The ALIVE COUNTER, which embodies the brand concept "ALIVE with Beauty," is designed under the concept of "Empower your #Alive Lounge" to realize "Good Skin and Good Travel" in JAPAN HANEDA. 

Inside the store, customers will be introduced to the star product, Ultimune, through an attractive display. The first touch point for customers is the main table with digital tools that allow them to enjoy the scent and texture of Ultimune. 

Tester Area 
Using digital technology, we quickly recommend products that meet the customer's needs.This place allows customers to enjoy and discover a new self even before a flight. 

For customers who wish to have a consultation, a seat is available where they can check their skin condition without removing their make-up and use a digital mirror that can measure blood flow without contact. 

This Travel Exclusive area shows you the exclusive products and products by line. 

Gift Wrapping Area 
We also offer specially designed engravings and furoshiki (traditional Japanese wrapping cloths) available only at the Haneda Boutique. 

My Beauty Lounge 
To meet the unique needs of customers at airports who want to remove their makeup before their flight, we offer a private space with a sofa where you can use SHISEIDO products to slowly take off your makeup and take care of your skin at the beginning or end of your trip. 

CREDITS

SPACE DESIGN

CREATIVE DIRECTOR         NOBUMI MIZUTANI (SHISEIDO CREATIVE) 

ART DIRECTOR / DESIGNER (SPACE)   KEISUKE HORI (SHISEIDO CREATIVE) 

ART DIRECTOR / DESIGNER (VMD)    ERIKO KOBAYASHI (SHISEIDO CREATIVE) 

PARTNERS

CONSTRACTION   NOMURA Co .,Ltd.DNP Co.,Ltd. 

PHOTO       SUN-AD 

MOVIE        SUN-AD 

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