SHISEIDO NASU FACTORY
BEAUTY PLAYGROUND
PLAY BEAUTY!
PRODUCT/PACKAGE DESIGN
COMMUNICATION DESIGN
SPACE/VMD/WINDOW DESIGN
The SHISEIDO BEAUTY PLAYGROUND was established at Shiseido’s Nasu factory in 2019.
Adults and children are offered an interactive tour under the concept of “PLAY BEAUTY!”, bringing to life the colorful world of cosmetics. The space design ensures learning and fun can be found in every corner.
Colorful pipes lead visitors through the Beauty Playground, while projection mapping and beautiful illustrations ensure easy-to-understand explanations. The space and experience design work hand in hand to help visitors learn more about cosmetics.
CREDITS
EXPERIENCE DESIGN / SPACE DESIGN
EXECUTIVE CREATIVE DIRECTOR TETSURO KANEGAE
CREATIVE DIRECTOR RIKIYA UEKUSA (SHISEIDO CREATIVE)
ART DIRECTOR RENA UEMURA (SHISEIDO CREATIVE)
COPYWRITER YUKO YOKOYAMA
DESIGNER (LOGOTYPE) TAKAKI IKEDA (SHISEIDO CREATIVE)
DESIGNER (GOODS) SAYOKO KANGAWA (SHISEIDO CREATIVE)
PRODUCER SACHIKO TAKAMINE
PLANNING & DESIGN DAIJIRO MAJIMA (Toppan Printing Co., Ltd.) / YUKO SATO, MIHOKO OSAME (Total Media Development Institute Co., Ltd.)
INTERIOR DESIGN KEI HARADA (DO.DO.)
SIGN DESIGN HOKUTO FUJII (hokkyok Co., Ltd.)
PHOTOGRAPHY Nacasa & Partners
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