Shiseido “Our Mission”
Penetration Project

Inspirational message art for employees

COMMUNICATION DESIGN

This artwork is created by an artist who was inspired by the messages of "Creating a BETTER WORLD" from the employees of the Shiseido Group. With skillful creativity, the artist has brought to life a vivid masterpiece that resonates with the viewer's soul. Every brushstroke and intricate detail harmoniously converge to convey the heartfelt aspirations of a world where happiness knows no bounds, where smiles are abundant, where acts of kindness envelop every corner, and where one can proudly embrace their true identity without shame. This awe-inspiring artwork breathes life into the space, radiating its uplifting energy and serving as a constant reminder of the collective commitment to shaping a brighter future.

Kobayashi Satoru
An exceptional artist with intellectual disabilities.

This project was a collaboration between Heralbony and Shiseido Creative. It began with a deep appreciation for the beauty inherent in the art created by this extraordinary artist. Together, we were involved in every step of the process, from selecting the artist to validating the final installation data, to create a unified artwork.

For the original art creation, we enlisted the talent of Satoru Kobayashi, a contracted artist with Heralbony known for his unique ability to connect characters and create art. His vibrant and energetic pieces serve as a new source of inspiration, fostering various connections and providing hints for each and every Shiseido employee towards "BEAUTY INNOVATIONS FOR A BETTERWORLD." We hope that this artwork will resonate with individuals, encouraging them to explore new possibilities and contribute to a better world through their own creativity and innovation.

As you observe this artwork, you'll notice dynamic lines traversing in all directions, gradually forming shapes that resemble alphabets. The letters intertwine and meld, creating a powerful and expansive pattern. The chosen colors are applied with spontaneous creativity, infused with the artist's passionate spirit. It conveys a profound message, emphasizing the importance of embracing individual creativity and expression as we envision and strive for the "Creating a BETTER WORLD" we aspire to.