SHISEIDO PARLOUR
HOLLOWEEN CHOCOLATE
The 2022 limited-edition Halloween Collection.
PRODUCT/PACKAGE DESIGN
COMMUNICATION DESIGN
Shiseido Creative designed Shiseido Parlor’s 2022 limited-edition Halloween collection. The concept is based on a Halloween picture book, with an original story brought to life through vivid colors and illustrations.
PRODUCT DESIGN
The product design incorporates a variety of tricks to bring excitement to Halloween and Shiseido Parlor’s 120th anniversary. On opening, the box shows an overhead view of the road to Halloween, with “Trick or Treat” adorning the side of the box and vivid packaging featuring various characters.
We also designed Shiseido Parlor coffee cups, balloons and tablecloths.
COMMUNICATION DESIGN
To arouse interest, we created digital assets to introduce the collection, including the tricks we have incorporated into our designs.
Wallpapers are also available on the Shiseido Parlor app for loyal customers.
CREDITS
CREATIVE DIRECTOR / ART DIRECTOR / ILLUSTRATOR / MOVIE CREATOR
KAORI KONDO (SHISEIDO CREATIVE)
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