SHISEIDO PARLOUR
VALENTINE GIFT
Harmony of love.
PRODUCT/PACKAGE DESIGN
COMMUNICATION DESIGN
Through the COVID-19 disaster, we are increasingly reminded of the importance of human connections. This Valentine's Day, we hope that this Valentine's gift can be an item that connects people, hoping that the world will be a place where we can meet the people we want to meet.
With the product concept of "Harmony," we have developed two or three flavors in one.
We developed the product intending to create a harmonious flavor and a gorgeous collection that conveys our thoughts and feelings to our loved ones by putting them to music.
PACKAGE DESIGN
The design is composed of motifs such as fruits and nuts in each product's chocolate and arabesques in the musical score.
The colors are changed for each product to give a stunning impression and make it eye-catching in stores and on the website while making it look like one collection, just like an orchestra.
IN-STORE PROMOTIONAL KIT DESIGN
The design is for a handy bag to hold products and a catalog.
The gorgeous worldview will enliven the storefront during the Valentine's Day season.
COMMUNICATION DESIGN
The Shiseido Parlor application provides wallpaper and photo frames to enjoy the world of the Valentine collection.
In addition, videos on SNS and web ads were designed to be consistent with the products, stimulating interest in a short period and leading to purchases.
CREDITS
CREATIVE DIRECTOR Kaori Kondo (SHISEIDO CREATIVE)
ART DIRECTOR / DESIGNER / MOVIE CREATOR Ayami Tokuhisa (SHISEIDO CREATIVE)
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