SHISEIDO THE STORE
A BEAUTIFUL JOURNEY

“A Beautiful Journey”
— beyond space and time

COMMUNICATION DESIGN
SPACE/VMD/WINDOW DESIGN

In celebration of the 150th anniversary of Shiseido, we held an event to extend our gratitude to consumers, the theme of which was “A Beautiful Journey.” The event was an exploration of beauty past, present and future.

To Consumer から With Consumer へ

新たな体験、新たな記憶。
１５０周年を迎え、
その軌跡をお客さまに触れていただくにあたり、
従来のような、
積み上げてきたお見せする回顧的な体験を提供するのではなく、
私たちのヘリテージとお客さまの記憶をリンクさせることで、
新たな美の体験を創り出し、
共に未来へと歩みを進めていく。

For the window display, we expressed the various forms of beauty that Shiseido has created. On the mirror, Ginza combines with the image of woman, which then incorporates a reflection of the viewer, encouraging them to find their own ”beautiful journey”.

In the HERITAGE ZONE, based on the theme of “Bringing authenticity to daily life”, we introduce three concepts: “Gazing at beauty”, “Presenting Beauty”, and “Going Out with Beauty.” A number of daily items such as a mirror, a match box, and postcards are exhibited.

BANBUSTU SHISEI LIFE DEW was placed in the center with ripples flowing outwards.
On the 4th floor, Hanatsubaki magazines from over the years are displayed to show the lifestyle changes we have experienced.

BEAUTY PASSPORT serves as a passport for the “beautiful journey”. The venue connects and works with smartphones, offering visitors the chance to participate in a digital stamp rally, manage purchases, and learn about exhibits. The event was covered on a special website.