The Library of Red

Encountering Various Stories of Red.

COMMUNICATION DESIGN
SPACE/VMD/WINDOW DESIGN

A temporary window art project at Shiseido Ginza Building.

When you hear the word 'red,' what comes to mind?
Shiseido's 'red' embodies the power to enhance and beautify lives and individuals, transcending generations and borders. This is symbolized by EUDERMINE, a long-standing product that has undergone formulation improvements since 1897. The Library of Red is a small, curated collection of books located in the streets of Ginza. It showcases various perspectives on the color 'red,' encompassing the diverse and expansive culture and history associated with it. Starting from Shiseido's own 'red' books and products, the library pays homage to the multifaceted power of 'red' that has been carefully selected from different angles.

At the Red Reading Corner, visitors can enjoy the experience of listening to five red-themed stories, beautifully recited by actress Kyoko Koizumi. It invites them to immerse themselves in the world of red, stimulating their imagination in a way that differs from visual experiences.

Within Shiseido's red-themed space, visitors have the opportunity to explore an exhibition featuring current products associated with the color red. This exhibition offers glimpses into the journey of exploring red through various approaches, including product naming, packaging, and storytelling.

At the entrance of the venue, there are 20 red sticky notes displaying the silhouettes of previous red-themed products. Visitors are encouraged to take these sticky notes and place them on pages that pique their interest, allowing them to navigate through the stories of red that have captured someone else's attention.

CREDITS

CREATIVE DIRECTOR　　　　　　　　YOJI NOBUTO（SHISEIDO CREATIVE）

ART DIRECTOR / DESIGNER　　　　　KEISUKE HORI（SHISEIDO CREATIVE）

READING　　　　　　　　　　　　 KYOKO KOIZUMI（ asatte Inc. ）

PLANNING / CONSTRUCTION　　　 Hakuten Corporation.