We designed special shipping boxes to build deeper customer relationships—even when we can’t meet face-to-face. 
While the boxes come in multiple sizes for added sustainability, each features a unique theme, color, and layout. The illustrations draw inspiration from a passage from the Chinese I Ching, an ancient text that inspired Shiseido’s name. The passage reads: "How wonderful is the virtue of the Earth, from which all things are born!” 
We also designed the boxes to be easy to open and fold shut, even for customers who don’t have a cutting tool on hand or who have painted nails.