Window Display of
SHISEIDO PARLOUR

A phoenix intricately woven by
plants expresses the beauty of life

SPACE/VMD/WINDOW DESIGN

Shiseido has been expressing the beauty of life in various ways. Inspired by the powerful beauty of resurrection and the diverse beauty of the tree of life, which is considered the source of life. For the seasonal spring window of the Shiseido Parlor, diverse plants have been selected from all the bounties of nature to bring the beauty of life, appropriate for the budding spring, to passersby in the streets of Ginza. The motif of the large window display is a "phoenix,” expressed in the story of seeds that fell from its wings, transcended space, and sprouted in the small windows to take on new life. The plants in the small windows are objects created by floral artist Rika Okuda.

Small window

A wide variety of plants were woven into a phoenix.

CREDITS


EXECUTIVE CREATIVE DIRECTOR NOBUTO YOJI (SHISEIDO CREATIVE)

ART DIRECTOR / DESIGNER CHIEKO YAMAMOTO (SHISEIDO CREATIVE)

PARTNER

FLOWER ARTIST RIKA OKUDA

PRODUCTION GENDAIKOUBOU

PHOTOGRAPHER TAIHEI IINO

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