WREATH OF EARTH
WINDOW OF SHISEIDO PARLOUR
A symbol of life force, the earth wreath.
SPACE/VMD/WINDOW DESIGN
Shiseido celebrates its 150th anniversary with this window artwork that will conclude the year 2022.
The artwork will be decorated with the "Earth Wreath," a wreath that pays homage to the earth, which produces a variety of expressions in the natural world.
Coniferous trees, which remain lush and green even in winter, have long been a symbol of vitality and a prayer for a bountiful harvest. We created this work in the hope that by covering the earth with conifers, Christmas will be a time to reflect on the bounty of the earth.
Japan is one of the most forested countries in the world, with about 70% of its land area covered by forests and mountains.
It is also a volcanic country, with 10% of the world's volcanoes concentrated in the country, and its characteristic landforms, such as caldera lakes, can be seen. Japan's beautiful landforms and life, created by the workings of nature over a long period of time, are a gift of all things. We are blessed by them.
The city side of the window features a wreath of lush coniferous trees and a new bridge-colored caldera lake, while the store side features a snowy landscape covered with coniferous trees, expressing the richness of nature's ever-changing expressions. Powdered sugar is used for the snow as an ingredient unique to a confectionery store.
CREDITS
SPACE DESIGN
CREATIVE DIRECTOR Yoji Nobuto(SHISEIDO CREATIVE)
ART DIRECTOR / DESIGNER Eriko Kobayashi(SHISEIDO CREATIVE)
PARTNERS
CONSTRACTION Gendaikoubou
PHOTO Taihei Iino
MOVIE BB Media
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