ANESSA
2024 PROMOTION
A “New Journey” to the next evolution of ANESSA
PRODUCT/PACKAGE DESIGN
COMMUNICATION DESIGN
Anessa has evolved to help you shine infinitely under the sun. The creative theme is a 'Journey'. The UV protection you spend every day, even for a short time, is a journey you take to nurture beautiful, healthy skin today and for the future.
With cutting-edge UV protection technology, Anessa will help protect skin and ensure radiant skin today and into the future. So join ANESSA on an unforgettable journey to the future. The team at Shiseido Creative was responsible for the entire promotion, from the design of the sustainable paper packaging to the production of communication contents for the various touch points, such as TV commercials, key visuals, technology expression development and researcher development films.
Package Design
The most significant evolution has been the environmentally friendly paper case of the packaging, which is considerate of the global environment. The design has been unified in the world of light gradation.
The Night Sun Care Serum is designed to be easy to use, with a form that follows the palm of your hand
A fun sun care package for parents and children to enjoy is also available.
CREDITS
COMMUNICATION DESIGN
CREATIVE DIRECTOR MASATO KOSUKEGAWA（SHISEIDO CREATIVE）
ART DIRECTOR AYUMI NISHIMOTO（SHISEIDO CREATIVE） ／ TAKAAKI IKEDA（SHISEIDO CREATIVE）／ DAISUKE TAKADA
COPY WRITER TAKESHI YAZAKI（SHISEIDO CREATIVE）
ACCOUNT MARINO MUNEYUKI（SHISEIDO CREATIVE）／ IKUKO YAMADA（SHISEIDO CREATIVE）
CASTING PRODUCER KEIKO WATANABE（SHISEIDO CREATIVE）
AGENCY（MODEL） GEEK PICTURES
AGENCY（PRODUCT） BB Media
FILM DIRECTOR DAICHI YASUDA（P.I.C.S.）
PHOTOGRAPHER（PRODUCT） SHOTARO ITO（SHISEIDO CREATIVE）
PHOTOGRAPHER（MODEL） MASAMI NARUO（Sept Inc.）
HAIR AND MAKEUP SHISEIDO
PRODUCT DESIGN
CREATIVE DIRECTOR YOJI NOBUTO（SHISEIDO CREATIVE）
ART DIRECTOR MARIA HIROKAWA（SHISEIDO CREATIVE）
DESIGNER MINFU PARK（SHISEIDO CREATIVE）
ILLUSTRATOR KAZUKI KAMAMURA
関連リンク
ELIXIR DAY CARE REVOLUTION TONE UP
Clé de Peau Beauté EYE CONTOUR CREAM SUPREME