Atelier BAUM
Isetan Shinjuku

The rough, abundant expressions of trees
and the delicate details fund in craftsmanship

SPACE DESIGN

Introducing the concept store for the skin and mind brand BAUM, which embraces the theme of “coexistence with the forest.” The store is designed to evoke the image of a craftsman’s atelier nestled in a beautiful forest, showcasing natural materials used in the products and upcycled tree scraps in the packaging.

To engage visitors with the brand's sustainability efforts, we collaborated with designer Yuma Kano on the material design of “ForestBank™️.” The counter panels incorporate branches and wood pieces collected from the “BAUM hinoki forest,” as well as scraps generated during the production process.

CREDITS

Shiseido Creative                        

Store Design

CREATIVE DIRECTOR YOJI NOBUTO (SHISEIDO CREATIVE)

ART DIRECTOR    MOMOKO KISHINO (SHISEIDO CREATIVE)

Partner                        

Store Design

INTERIOR DESIGNER YUMA KANO

CONSTRACTOR   DNP CO.,LTD.


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