Atelier BAUM
Isetan Shinjuku
The rough, abundant expressions of trees
and the delicate details fund in craftsmanship
SPACE DESIGN
Introducing the concept store for the skin and mind brand BAUM, which embraces the theme of “coexistence with the forest.” The store is designed to evoke the image of a craftsman’s atelier nestled in a beautiful forest, showcasing natural materials used in the products and upcycled tree scraps in the packaging.
To engage visitors with the brand's sustainability efforts, we collaborated with designer Yuma Kano on the material design of “ForestBank™️.” The counter panels incorporate branches and wood pieces collected from the “BAUM hinoki forest,” as well as scraps generated during the production process.
CREDITS
Shiseido Creative
Store Design
CREATIVE DIRECTOR YOJI NOBUTO (SHISEIDO CREATIVE)
ART DIRECTOR MOMOKO KISHINO (SHISEIDO CREATIVE)
Partner
Store Design
INTERIOR DESIGNER YUMA KANO
CONSTRACTOR DNP CO.,LTD.
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