inoui
2024 AUTUMN WINTER CAMPAIGN
Breathe pulse into your skin.
BRAND DESIGN
PACKAGE DESIGN
SPACE DESIGN
With the concept that “what you are born with makes you most beautiful,” we celebrate the second anniversary of our renewal with two new items from inoui. The “Lucent Primer,” which enhances bone structure, skin tone, and texture, envelops you in a glow that seems to radiate from within, while the “Eyeliner Liquid” makes its highly anticipated return with improved shades and application for its many fans. Our expression concept conveys the emotional shifts that makeup brings, creating a cohesive experience from communication to packaging and in-store design. We designed everything to not only achieve beautiful results but also capture those emotional moments that overflow with beauty, delivering the unique inoui experience.
CREDITS
Shiseido Creative
COMMUNICATION
CREATIVE DIRECTOR RIE SAKAI（SHISEIDO CREATIVE）
ART DIRECTOR MAKI KOBAYASHI
COPY WRITER RITSUKO NAKASHIMA
PRODUCER YASUTUKI NAGASHIMA（SHISEIDO CREATIVE）
PRODUCER KAZUMI YASUMURA（SHISEIDO CREATIVE）
CASTING KEIKO WATANABE（SHISEIDO CREATIVE）
MAKEUP ARTIST NOBUKO YAMADA（SHISEIDO）
HAIR MIKIYA FUJIOKA（SHISEIDO）
PRODUCT
CREATIVE DIRECTOR KAORI NAGATA（SHISEIDO CREATIVE）
LOGO DESIGN
DESIGNER MIORI TAKEDA
PHOTOGRAPHER MASATO KANAZAWA（SHISEIDO CREATIVE）
VMD
ART DIRECTOR KEI AJIMA（SHISEIDO CREATIVE）
PARTNERS
PHOTOGRAPHER TAKUYA UCHIYAMA
STYLIST YOKO MIYAKE
FILM DIRECTOR KODAI TANAKA (BBmedia Inc.)
CINEMATOGRAPHER RAKUDA
PRODUCTION BBmedia Inc.
関連リンク
Clé de Peau Beauté LUNAR NEW YEAR 2024
Clé de Peau Beauté EYE CONTOUR CREAM SUPREME