INTEGRATE
2024 AUTUMN PROMOTION
Conveying the brand value of Integrate
through our new muse
PRODUCT/PACKAGE DESIGN
COMMUNICATION DESIGN
INTEGRATE, a self-makeup brand, is all about “bringing a little lovely to every day,” helping people feel more positive and grow to love themselves a little more. For our “Pro Finish Cushion,” we introduced the key phrase “glowing, dewy skin that lasts all day” and developed a campaign under the keyword #UruTsuZu. To bring this to life, artist Airi Suzuki has joined us as our new muse, and we’re sharing her positive, uplifting daily life with INTEGRATE across ads, in-store displays, and various campaigns.
We’re also launching a collection of products to elevate base makeup routines, with packaging that embodies our brand concept.
Using the #UruTsuZu keyword, which captures the idea of “lasting moisture,” we created short videos of Airi Suzuki in a range of #UruTsuZu scenes to highlight “Pro Finish Cushion’s” long-lasting hydration.
In various initiatives—like transit ads featuring fan-selected images, original mirrors, and goods distributed at live events—INTEGRATE is there with Airi Suzuki in every scene.
For autumn 2024, we’ve introduced new products including the “UruPure” base primer, “Soft Brow” eyebrow mascara, and “Pita Gel” eyebrow gel. The “UruPure” base primer features INTEGRATE’s signature square tube design, with a heart accent on the left side of the packaging for a distinct, stylish look.
CREDITS
Shiseido Creative
COMMUNICATION DESIGN
CREATIVE DIRECTOR EMIKO SHIOTA（SHISEIDO CREATIVE）
ART DIRECTOR AYUMI NISHIMOTO（SHISEIDO CREATIVE）
COPY WRITER MIKU CHIKAMORI（SHISEIDO CREATIVE）
ACCOUNT DIRECTOR KANAE KATSUKI（SHISEIDO CREATIVE）
ACCOUNT EXECUTIVE MAI SATO（SHISEIDO CREATIVE）
CASTING PRODUCER KAORI NUNOHIRO（SHISEIDO CREATIVE）
MAKE YUKI NISHIMORI（SHISEIDO）
HAIR YUKO TERADA（SHISEIDO）
PHOTOGRAPHER（PRODUCT） SHOTARO ITO（SHISEIDO CREATIVE）
PARTNERS
PRODUCTION COMPANY（MV/GR）PARAGON
PHOTOGRAPHER（MODEL）SAKI OMI
FILM DIRECTOR YUSUKE OISHI
PRODUCT DESIGN
CREATIVE DIRECTOR EMIKO SHIOTA（SHISEIDO CREATIVE）
ART DIRECTOR CHISATO INOUE（SHISEIDO CREATIVE）
関連リンク
Clé de Peau Beauté LUNAR NEW YEAR 2024
Clé de Peau Beauté EYE CONTOUR CREAM SUPREME