Shiseido Creative wins Grand Prize at Japan Space Design Award 2024 for “Beauty from within”
Shiseido Creative Co., Ltd. (Headquarters: Minato-ku, Tokyo; Executive Officer/Chief Creative Officer: George So Sugitomo) is pleased to announce that the company’s project has won the highest honor, “KUKAN OF THE YEAR 2024,” at the Japan Space Design Award 2024.
The Japan Space Design Award is one of the largest design awards in Japan, established to carry the value of spatial design into the future. For the 2024 awards, there were 801 entries. Shiseido Creative’s “Beauty from within” won the Gold Award in the Show Window and Art Space category and was further selected as one of three projects to receive the Grand Prize, “KUKAN OF THE YEAR 2024,” from the twelve Gold Award-winning works.
“Beauty from within” also received a Bronze Award at the 103rd New York ADC Awards.
Project Overview: Beauty from within
Focusing on the traditional Japanese aesthetic found in craftsmanship, we collaborated with artisans in Kyoto to create a tree and wreath. The central motif of the large window display was the “wagasa” (traditional Japanese umbrella), specifically emphasizing the “bamboo ribs and decorative threads” of the structure. By deliberately exposing these elements, which are typically hidden inside the umbrella and seen only by the user, the design represents Shiseido’s pursuit of the beauty that exists within and its ongoing effort to redefine beauty.
Credit
Creative Director: Yoji Nobuto
Art Director / Designer: Yukihiro Kaneuchi
Co-Creation Partner: Hakuten
“Beauty from within” Project Page (Shiseido Creative Website)
https://www.shiseidocreative.com/arubi
Japan Space Design Award 2024 Website - Award Page