ANESSA Perfect UV Skincare Milk NA wins2024 Good Design Long Life Design Award
Shiseido Creative Co., Ltd. (Headquarters: Minato-ku, Tokyo; Executive Officer/Chief Creative Officer: George So Sugitomo) is pleased to announce that Shiseido’s global sun care brand, “ANESSA”, has been awarded the 2024 Good Design Long Life Design Award for its “Perfect UV Skincare Milk NA”.
About the Good Design Long Life Design Award
Established in 1980, this award is given to designs that have been widely recognized for their functionality and value over the years and are expected to continue to do so in the future. To be eligible, a product, building, service, or content must meet the following three criteria:
It must have been sold or offered for over 10 years and enjoyed continuous support from users.
It must be expected to continue being sold or offered in the future.
It must exhibit a high level of quality and serve as a model for future designs.
ANESSA Perfect UV Skincare Milk NA
Since its launch in 1992, “ANESSA” has been a beloved brand for over 30 years. In 2006, it evolved with the tagline “The Strongest Under the Sun,” incorporating colors and shapes inspired by sunlight. The product has continued to improve to meet the needs of the times. The packaging design of the award-winning “Perfect UV Skincare Milk NA” enhances the logo’s visibility for digital platforms while stripping away unnecessary elements to create a simple yet sophisticated look.
Comments from Package Art Director/Designer Maria Hirokawa on Winning the Award
I am deeply honored by this award. This product has evolved and improved over the years as an expert in sun protection, constantly pursuing high standards in design. The simplification of the packaging, balancing both functionality and environmental considerations, was made possible through the dedication of many individuals. I am proud of this prestigious achievement and will continue to innovate designs that meet the needs of the times.
Credit
Package Creative Director：Yoji Nobuto
Art Director / Designer：Maria Hirokawa
Designer：Minfu Park
Photographer：Shotaro Ito