Also wins FRAME Awards 2024 ”Window Display of the Year”

We are pleased to announce that our window display “Beauty from within” has won the Grand Prize at the prestigious “Red Dot Design Award 2024,” one of the world’s top three design awards. This recognition reflects the high praise for the display's blend of traditional Japanese craftsmanship with modern design, symbolizing the beauty of handmade artistry and individual inner beauty. Its precise geometric forms and advanced handcrafting techniques offer a unique and special experience that contributes to this Grand Prize achievement.

“Beauty from within” has also been awarded the Bronze at the 103rd ADC Awards in New York, the Grand Prize at the Japan Space Design Awards 2024, and the highest honor, Window Display of the Year, in the Window Display category at the FRAME Awards 2024.

About the Red Dot Design Award

The “Red Dot Design Award” is an internationally renowned design competition established in Germany in 1955. Together with Germany’s iF Design Award and America’s International Design Excellence Awards (IDEA), it forms the world’s top three design awards. “Beauty from within” was selected as one of only six works to receive the highest honor, the Grand Prize, across all categories. Notably, this is the first time since the founding of the Shiseido Design Department, the company’s predecessor, in 1916, that Shiseido has achieved this milestone.

About “Beauty from within”

The display draws inspiration from Japan’s traditional aesthetic sensibility, creating tree and wreath designs in collaboration with Kyoto artisans. The main motif is the traditional Japanese umbrella, focusing on the elements of “bamboo ribs and decorative threads.” By exposing these components—normally hidden within the umbrella and only visible to the user—the design expresses Shiseido’s dedication to pursuing beauty and redefinition of aesthetic values.