THE GINZA EMPOWERIZER
Yohji Yamamoto Limited Edition
BORN WITH STYLE.
BORN FOR BEAUTY.
BORN TO CREATE.
Skincare brand THE GINZA has teamed up with fashion brand Yohji Yamamoto for an exciting collaboration. Their shared passions culminate in the pinnacle cream from THE GINZA, the “Empowerizer.”
The concept behind this collaboration is “BORN EMPOWERED.” We aimed to capture the spirit of a product that represents true uniqueness and pure empowerment, while also reflecting Yohji Yamamoto’s unwavering passion for authentic creation. In the model visuals, the energy of the product resonates with each individual’s inner strength, highlighting their essential beauty.
Empowerment like no other.
The product design features a bold application of Yohji Yamamoto’s handwritten brushstroke. His overwhelming passion for craftsmanship is infused into every detail of the product, resulting in a truly one-of-a-kind design.
CREDITS
COMMUNICATION
CREATIVE DIRECTOR IPPEI MURATA (SHISEIDO CREATIVE)
PHOTOGRAPHER(KV) SHOTARO ITO（SHISEIDO CREATIVE)
PHOTOGRAPHER(Product) MASATO KANAZAWA (SHISEIDO CREATIVE)
ACCOUNT DIRECTOR NATSUKO NAKAMURA（SHISEIDO CREATIVE)
ACCOUNT EXECUTIVE MIHO MOCHIZUKI （SHISEIDO CREATIVE)
SAKI HASHIMOTO（SHISEIDO CREATIVE)
MAKE-UP RENA TAKEDA（SHISEIDO)
PARTNERS-COMMUNICATION DESIGN
CREATIVE DIRECTOR/ ART DIRECTOR/PLANNER
SAYURI SHOJI（SAYURI STUDIO,INC.）
PHOTOGRAPHER(Model Visuals)
TAKAY
MOVIE DIRECTOR SHU AKASHI（LATERNE）
DIRECTOR OF PHOTOGRAPHY
YOSHIHIRO KAMEMURA
SOUND ATSUSHI NARUSE（step corporation）
COPY WRITER (JP) MIKA KUNII
COPY WRITER「服は、肌か。肌は、服か。」
JUNKO MATSUYAMA
COPY WRITER (EN) JACQUELINE NOCHISAKI
HAIR ASASHI
STYLIST TSUYOSHI NOGUCHI
PRODUCTION LAMBENT PRODUCTIONS
PRODUCTION BBmedia Inc.
CASTING SMN CASTING
PRODUCT
CREATIVE DIRECTOR IPPEI MURATA（SHISEIDO CREATIVE)
ART DIRECTOR/DESIGNER IZUMI MATSUMOTO
SPACE
ART DIRECTOR MOMOKO KISHINO（SHISEIDO CREATIVE)
PRODUCTION Etoile Co., Ltd.
PHOTOGRAPHER TAIHEI IINO
COLLABORATION PARTNER
COLLABORATION PARTNER YOHJI YAMAMOTO INC.
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