THE GINZA
BODY CARE LINE
New body care line from "THE GINZA"
pursuing timeless and essential beauty
PRODUCT/PACKAGE DESIGN
COMMUNICATION DESIGN
SPACE/VMD/WINDOW DESIGN
The best haute couture skin is skin that is tailored like a personal grooming. The birth of a new body care line based on this philosophy is conveyed through the message, "Haute Couture Skin for the Whole Body.” The key visual fashionably and symbolically expresses the confidence that comes from wearing the best skin shine and three-dimensional beauty. The film was created to intuitively convey the high quality of the product and its smooth, non-greasy feel despite being an oil.
CREDITS
COMMUNICATION
CREATIVE DIRECTOR IPPEI MURATA（SHISEIDO CREATIVE）
ART DIRECTOR KATSUHIKO SHIBUYA
DESIGNER KOUSUKE NIWANO（garden inc.）
COPY WRITER MIKA KUNII
PRODUCER MIHO MOCHIZUKI ／ TOMOKO MIYAOKA（SHISEIDO CREATIVE）
PHOTOGRAPHER AHN JOO YOUNG／KOUICHIRO DOI ／ MASATO KANAZAWA（SHISEIDO CREATIVE）／AHN JI HOON（Movie）
FILM DIRECTOR SATOKI KANEDA（株式会社エポック）
COMPOSER TAKAHISA MITSUMORI
AGENCY NAOKO KODAMA（LAMBENT PRODUCTIONS）／KOU HAYASHISHITA（BBmedia）
PRODUCT DESIGN
CREATIVE DIRECTOR IPPEI MURATA（SHISEIDO CREATIVE）
ART DIRECTOR / DESIGNER IZUMI MATSUMOTO
SPACE / VMD
ART DIRECTOR MOMOKO KISHINO（SHISEIDO CREATIVE）
DESIGNER YASUKO SATO（pranks inc.）
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